The aim of this brief was to inspire and inform young adults on how important education is. This campaign mainly focuses on using a digital platform, which it's audience use often.
To accompany the campaign, an app would be released where people can take part in courses, attend lessons/lectures via VR mode, make friends, read the news and they can also do skills test.
The skills test measures and subtly helps develop people’s life skills (flexibility, creativity, problem solving, entrepreneurship, teamwork, willingness to try new things and fail), which Pearson wanted to address.
This is a mock-up of the VR interface, available via the activation and app.
It features a live transcript, learning objectives and a timer on the duration of the session.
To entice the public to know the importance of learning, as well as the campaign, small pop-ups would be done in popular public areas, in different countries, where they can attend short VR lessons.
This hand-out will be given to people once they have completed the activation.
The hand-out would only be A5 size - the template is just a reference and would encourage people to visit the Pearson site to find out more about Pearson as well as access a step-by-step video on how to create a DIY VR headset.